By Extell Development Company*

The Lofts Pier Village

At last, the shore is yours. Everything you want and more than you can imagine for an ideal seaside lifestyle have come together in one incomparable setting. Introducing The Lofts Pier Village, a modern “City by the Sea” that offers a lifestyle unlike anywhere else on the Jersey Shore. Discover elegant oceanfront condominium residences, a fresh wave of fine dining and shopping, and the serenity of the ocean. Contemporary, cosmopolitan, and blissfully carefree living on the waterfront, every season of the year.
  • Developer – Pier Village III Urban Renewal Company LLC
  • Architect – Shore Point Architecture
  • Interior Design – The Childs Dreyfus Group
  • Landscape Design – Melillo & Bauer
  • Construction – Greenfield Construction
**Immediate Occupancies Available!

*Artist Rendering

Elegant Condos
Year Tax PILOT

Model Homes

20 Melrose Terrace, Residence 209
  • 2 Bedroom, 2 Bathroom, +Study
  • Direct Walkout to Courtyard Amenity Deck
  • Designed by Lillian August Designs
  • 1,343 Square Feet
20 Melrose Terrace, Residence 405
  • 3 Bedroom, 3 Bathroom
  • Designed by Melanie Morris Interiors
  • 2 Balconies
  • 1,775 Square Feet
Model Home 215-11A 30 Melrose Terrace
  • 2 Bedroom, 2 Bathroom, +Study
  • Courtyard View with larger terrace
  • Designed by Extell Marketing Group
  • 1,343 Square Feet
  • View Floorplan


**Pier Village III Urban Renewal Company, LLC, Developer. Developer is affiliated with Kushner Companies and Extell Development Company. Please be advised that the dimensions depicted on any of the site and floor plans are estimations only and subject to change at developer’s discretion. There are many accepted methods of calculating the square footage of structures. Further, no representations are made as to the actual square footages contained in any of the units or common facilities planned for the lofts, regardless of the method utilized to calculate such dimensions.


Complementing your lifestyle by the sea is an exceptional suite of indoor and outdoor amenities that foster physical wellness and social recreation. The Lofts’ pool deck and beautifully landscaped courtyard provides a private setting for tranquil relaxation. Set aside time for workouts in the state-of-the-art fitness center or enjoy yoga with friends in the lush gardens. Go for a sunset jog on the beach and end your day fireside by the outdoor grills and fire pit. The Lofts Pier Village offers an all-inclusive, resort-inspired life.

services and amenities

  • Outdoor lap pool and cabanas
  • Expansive pool deck with towel service
  • Lush landscaped private park with meandering paths and relaxation lawns
  • Outdoor lounge area with fire pits and grills
  • Attended lobbies
  • 24-hour security
  • Concierge and porters
  • Private state-of-the-art fitness center
  • Yoga/personal training studio
  • Men’s and women’s locker rooms
  • Resident’s lounge with catering kitchen for private entertaining
  • Screening room
  • Game room
  • Children’s playroom
  • Pet washing station
  • Package reception and mail room
  • Refrigerated storage for fresh food and flower deliveries
  • Indoor parking
  • Bike storage
  • On-site building manager

*Artist Rendering

**Amenities will be available upon full project completion

Pier Village Lifestyle


From a boutique chocolatier and a family game room to the perfect eclectic dress shop, Pier Village has something for everyone. Indulge in a relaxing beach day, a vigorous workout, and some much-needed retail therapy all in one spot. New signature restaurants continue to join Pier Village’s popular dining destinations, such as Wave Resort’s, 100 Ocean and Ebb’s Coastal Kitchen. In the mood for a towering seafood platter and sparkling champagne…or a scoop of delightful ice cream to accompany a boardwalk stroll? Enjoy both and every delicious treat in between at the restaurants of Pier Village. From springtime art fairs and Fourth of July fireworks to fall concerts under the gazebo, Pier Village offers a robust calendar of events for the entire family. Here is a community for every season, with a welcome that remains vibrant and exciting throughout the year.

Pier Village Amenities

  • Direct boardwalk and beachfront access
  • An array of fine dining, retail and entertainment venues
  • Outdoor carousel
  • Ice skating rink (Seasonal)
  • Outdoor theater and live entertainment
  • Complimentary bike racks
  • Shuttle to NJ Transit station

*Artist Rendering

Wave Resort Membership

Wave Resort

Live Like You’re On Vacation

...With No Check Out Time

Residents at the Lofts Pier Village are offered the opportunity to partner with the Wave Resort Hotel for exclusive access to their luxury amenities and services. This membership is available for a monthly fee of $100. *For a limited time all new contracts will receive first year complimentary Wave Resort membership

Exclusive Resident Access

  • Complimentary use of beach chair & umbrella services
  • Spa discount on select treatments
  • Access to Wave Resort Fitness Center (Peloton Friendly)
  • Wave Resort restaurant discounts
  • Discount on Wave Resort accommodations
  • Discount Wave Resort valet parking

*Artist Rendering

Please see Selling Agent or Extell Management Services for full list of terms and conditions. Membership offer is subject to applicable law and to the extent restricted or prohibited by law, shall be void. Membership offer may be revoked or withdrawn at any time. Membership discounts may not be combined with any other offers, discounts, or special packages and promotions. Use of membership benefits is restricted to permitted users which are verified residents of the lofts. Memberships are non-transferable and non-refundable.

30 Year Tax Pilot

The most affordable luxury condominiums at the jersey shore, thanks to an unrivaled 30 year Tax PILOT.
Pay up to 60% less in Taxes for an extended period of time
Transferable – your home is more marketable if your resell as the remaining balance of the PILOT period transfers to new owner

Potential Tax Savings By Unit Type

Unit Type Sale Price SF Typical Taxes (Annual) Tax PILOT (Annual) Year 1 Total Savings Year 30 Total Savings
1 BR $589,000 870 $11,949 $3,915 $8,034 $241,020
2 BR $950,000 1,342 $19,580 $6,039 $13,541 $406,230
3 BR $1,500,000 1,702 $30,915 $7,659 $23,256 $697,680
4 BR $1,710,000 2,182 $35,910 $9,828 $26,082 $782,460

These examples are estimates and should not be relied upon for accuracy as actual savings may vary. For the purpose of this estimate, the sales price of each unit was used as the market value assessment and the current tax rate was applied to 100% percent of value in order to calculate what first year property taxes would be without an abatement.

ENTITLEMENTS TO THE BENEFITS OF THE FINANCIAL AGREEMENT IS RESTRICTED TO BONA FIDE PURCHASERS THAT OWN NO OTHER RESIDENTIAL UNIT(S) AT THE TIME OF TRANSFER. RESIDENCY BY THE UNIT OWNER IS NOT REQUIRED.   Purchasers are, therefore, directed to their legal, tax and financial advisors for a more detailed review of the PILOT Financial Agreement and its impact on their respective Residential Units.


  • 30 year tax abatement savings
  • Opportunity zone
  • Option to rent seasonally or yearly
  • Rapid expansion and development in Long Branch
  • A++ location

*Artist Rendering

Excellent because it’s an Extell property. Intelligent because it’s the best you can buy


Extell Development Company, the name behind many of New York’s most iconic properties, is now ready to shape the future of this iconic Jersey Shore Destination.

Led by Gary Barnett, Extell Development Company is a nationally acclaimed real estate developer of residential, commercial, retail, hospitality and mixed-use properties, operating primarily in Manhattan and other premier cities across the nation. In collaboration with world-class architects and design professionals, Extell creates properties distinguished by sophisticated design, gracious floor plans, and first-class amenities. Extell has earned a stellar reputation for its dedication to quality and exceptional attention to detail. The firm has developed some of Manhattan’s top-selling luxury condominiums, including the record-breaking One57, the 1,000-foot-tall landmark tower that has reshaped the Manhattan skyline.

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  • Community of the Year (2018)
  • Best Marketing Strategy (2018)
  • Best Sales Office (2018)
  • Sales Team of the Year (2017)
  • Best Sales Office (2017)
  • Best Marketing Strategy (2017)
  • Best Website (2017)
  • Best Design/Selection Display (2017)
  • Best Brochure (2017)
  • Best Redevelopment Project (2017)
  • Best New Mixed Use Project (2017)


Shore Builder’s Association

  • Best Signage for a Mid-rise/Highrise Community
  • Best Sales office for a Mid-rise/Highrise Community
  • Best Public Relations Release or Campaign
  • Best Special Promotion/Event for a Broker/Realty Community
  • Best Drone Video for a Project – Carousel Grand Opening
  • Best Architectural Product Design for a Mid-rise/Highrise Community
  • Broker of the Year
  • Sales Manager of the Year


I’ve been watching the development of this community since breaking ground. I purchased a unit here over a year an half ago and moved in 2 weeks ago. I had very high expectations but, in reality this place has exceeded in every way! The people in the sales office, building management, construction members are extraordinary ….. thanks to all:)

Gerard Cruscuolo

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Just a note to say thank you for your many efforts, as well as from your excellent team, in the whole process of purchasing our unit at The Lofts. It was indeed a great pleasure to have dealt with you, from start to finish.

Nancy and Steven Laifer

Just a note to say thank you for your many efforts, as well as from your excellent team, in the whole process of purchasing our unit at The Lofts. It was indeed a great pleasure to have dealt with you, from start to finish.
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We love the location, It’s convenient to everything. You walk out your door and the shops and restaurants are right there. You can walk to the train station. You can get almost anywhere by public transportation, including New York City. And it’s literally on the beach.

Robert and Anastasiia Zalusky

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I looked at a number of condos in the area and, by far, The Lofts is my number one choice. There’s always something to do in Pier Village. Extell Development is definitely the best developer on the east coast. The quality of that building is the best I’ve ever seen. And, you’ve got all these amenities. The Lofts is not only a great place to live. It’s a great lifestyle.

Nara Bajenoff

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Sell by the Sea

Realtors, the Lifestyle your Clients have dreamed of awaits…

  • 3% commission
  • Simple selling process
  • 60 day protection period
  • Register upon first visit

Arrive by the sea

Pier Village is easy to reach: just 1.5 hours by direct train from midtown Manhattan, 55 minutes by car from Brooklyn, and 45 minutes by Ferry from nearby Atlantic Highlands to downtown Manhattan. The drive from Philadelphia averages only 1.5 hours. Each time you arrive, you will feel at home.

Travel times are estimates and vary based on traffic and other conditions. Actual mileage from Manhattan: 59 Miles , Brooklyn: 58 Miles, Jersey City: 52 Miles, Sandy Hook: 10 Miles, Philadelphia: 82 Miles

The Lofts Pier Village

15 Morris Avenue
Long Branch, NJ 07740
Phone: 732.847.0010

Hours: By Appointment
(Thursdays – Mondays, 10am-6pm)
We are closed Tuesday / Wednesday.


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